Joe Duchiera drives hours every week to remote parts of South Australia for one reason: he's an air farmer.
"We head out as far as we can to find the right location to 'can' the air," he said.
"We capture the air, put it in a can, and send it to China."
Joe sucks air through a machine, bottles it, and ships it to customers who believe a breath-full will benefit their health. His business is one of dozens around the world who have latched onto this marketing that has boomed in the last five years.
Joe was initially skeptical about selling air, but quickly discovered the global demand could fuel a thriving business. And it has.
