PH Tourism Dept in Australia and APBC launch new campaign to promote northern Philippine regions

The upcoming campaign is set to highlight regions across the Philippines.

The Australia Philippines Business Council (APBC) has announced a new partnership with the Philippine Department of Tourism (DOT) and Philippine Airlines to promote the Northern Regions of the Philippines through a travel and leisure show. Credit: Edinel Magtibay

Key Points

• Recent statistics show that 2.9 million visitors explored the Philippines during the quarter of 2024.
• As part of the Love the Philippines project the Department of Tourism - Sydney and Australia Philippines Business Council (APBC) introduced a new initiative.
• This new campaign will showcase the beauty of the regions through a travel and leisure show.