'We aren’t as big, but equally talented': Passionate videographer talks about the rise of Australian Punjabi artists

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Behind the Scenes of Videographer Arshdeep Singh filming music videos. Credit: Supplied by Arshdeep Singh

Videographer Arshdeep Singh is among the many budding creatives collaborating with local and international artists to present his unique metaphorical storytelling to a global audience. Here's his take on the challenges, shortcomings and future of the Australian-Punjabi music space.


Over the last decade, Australian- Punjabi artists have added music and creative visuals to the Punjabi music industry from down under.

Speaking about his journey, Arshdeep (also known as the 'CREATR' behind Creatr Films), shares the various hurdles and shortcomings of the Australian-Punjabi music space and his goal to help create internationally renowned artists from Australia.
Click the audio icon to listen to the full interview with Arshdeep in Punjabi. 

Listen to SBS Punjabi from Monday to Friday at 4pm on South Asian. Follow us on and .

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